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The Turkish GSM market is one of the most promising of European GSM markets with a potential size of 70 million subscribers and a penetration rate of 53% (Less than 40 million subscribers). This attractive market potential has recently persuaded the GSM giant Vodafone to purchase Telsim, the second largest GSM company of Turkey. As the competition between the GSM providers increase, value added GSM services are expected become the principal differentiator between the GSM service providers. This in turn creates a significant demand for mobile innovative solutions.
On the other hand, increasing technological capabilities in terms of mobile device processing power and mobile connectivity, makes more sophisticated mobile services possible. Users expect more from their cellular phones, and use them not only for communication but also to learn, to have fun, and to express themselves. Thus, there is an increasing demand for new and innovative mobile services on the part of end users. Moreover, it is expected that the convergence of two main interest areas of Mobilus, namely, mobile VAS and video and image processing applications will provide profitable business opportunities.
With this vision and using its agility, Mobilus aims to become the leading VAS provider in Turkey within five years. In the long term Mobilus will use the experience and the momentum gained in the Turkish market to become one of the prominent mobile solution providers in its target region. |
